Did you cash in on that one? It was a sure fire ticket to big bucks for someone. I generally fore go executing these brainstorms myself in order to continue the creative process. I am an IDEA guy you see and prefer to leave the actual work and glory to others.
Of course I miss an opportunity once in a while...
The New York Mets picking the pocket, or what's left of the pocket, of Citi Bank for roughly a bazillion dollars in naming rights for their new ballpark is a prime example. (Actually, the Mets are sticking up the Federal government since Citi is flat broke from doing deals just like this!)
But, I digress...
Here is a scam...er great idea that I floated in the early 1980s when I toiled as a morning disc jockey in San Francisco. I may have been slightly ahead of my time on this one; so feel free to resurrect it some twenty-seven years after the fact.
Small minded idiots like Fritz are the reason that radio is in the toilet today!
The "Hoss" episodes are classics!