I love the Aussies. They have a delightfully upside down sense of humor and are never too busy to drink you under the table ANY hour of the day or night. So, it came as no surprise to find them gleefully behind the launch of something they call parachuting "jaffie" sammies. Translation: these clowns are dropping toasted cheese sandwiches equipped with miniature parachutes from the balconies and rooftops of apartments in downtown Melbourne.
|Catching the "jaffies" in Melbourne|
Jafflechutes, the creation of Adam Grant, Huw Parkinson and David McDonald, is being called Melbourne's first "pop up, float down eatery". Through an arrangement with Pay Pal, cheese sandwich loving Aussies can pre-pay for their airborne "sammies" and simply show up at a specified time and location to watch their "Jaffie" float down from above. The young cheesy entrepreneurs now have plans to introduce this heavenly cheese concept to North America with Montreal and New York City lined-up as inaugural cities.
I can't wait! Like most Americans I was raised on toasted cheese sandwiches and Campbell's tomato soup. I used to hurry through the soup (soup is a complete waste of time that only women seem to appreciate) and then plow into the cheesy goodness like the product of rural and small town America that I am. You see, cheese is an addiction. It's loaded with feel good chemicals from casein, a milk protein that is enhanced by the cheesemaking. As we digest and break down the casein morphine-like chemicals called casomorphins are created. Also, there are trace amounts of morphine in milk produced by a cow's liver. Who knew those wacky bovines were getting high off farmer Brown's alfalfa?
So bring it on. My Pay Pal account is ready and I await notification of nearby locations where cheese will soon fall from the heavens into my waiting maw. God bless the Aussies for embracing their inner party gene. Genius ideas like this stay in our fun bank forever and are the stuff that keeps life from being just one long dental appointment.