I've lost track of the number of rants rolled out on in this space regarding the paucity of colors available for new cars. When this war on fun began is anybody's guess, but it has been on going for decades. The Henry Ford syndrome of "any color as long as it's black" has been the mantra of auto manufacturers since about 1970. From Detroit to Berlin and Yokohama the car makers' pallet has been reduced to: black, white and silver. No exotic colors need apply.
"People don't want 'em," is the response from my pals in the car business. "Bullshit," I explain. People don't "want" fun colors if there are no fun colors available to want.
The good news is that bright and exciting shades are slowly becoming available once again. The car pirates are charging more for them but the electric greens, powder blues, canary yellows and several shades of out loud REDs are being offered once again.
Ford is positively inspirational with this year's introduction of the Bacon Wrapped Ford Fiesta. Yes, as of August 30, bacon loving car buyers can now order the full wrap, racing strips of bacon over the hood, or a "side of bacon" over the rear wheel of their new ride. This is inspired! I wish I'd thought of it. While I've been bitching about the lack of available colors some hillbilly transplant has been working miracles in Detroit. The Fiesta's starting price is $14k and the full bacon wrap is an additional $3,347, plus installation. A bargain in any pork lover's language.
I'm thinking that a fried egg wrap for the hood would not only complete the look but also promote the undoubtedly hot mill contained therein.
As long as we're discussing exciting the car buying public, I wonder if a scratch n' sniff version would add some real flare? And--if they dare--put me down for a "liver & onions Lincoln", sure to be a chick magnet extraordinaire.
In the meantime, here's a salty ride that looks good enough to eat.
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| "Ford Fiesta…America's carb free ride!" |
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