It has become more of a national holiday than some of our actual holidays. Next thing you know, some nimrod in congress will be introducing a bill to turn Super Bowl weekend into one of those meaningless three day benders we use to commemorate dates that once were important. Lincoln's birthday anyone?
Slightly less than half the country gives a damn about the outcome of this year's meat grinder between the San Francisco 49r's and the Baltimore Ravens. Personally I've always liked the Niners and am prepared to give the points and take the bet. They will beat the three or four point spread and put a merciful end to media attention focused on the largest source of natural gas in the Western hemisphere, Ray Lewis.
Maybe more important than the game, high priced very creative commercials have become a popular feature of the annual broadcast. Even non-fans often watch the tilt just to catch the ads. They, in fact, enjoy a certain advantage over football fans in that they are free to snarf snacks and socialize while the game is underway only pausing to give rapt attention to the latest Coke or Pepsi spot.
Oh yeah, Coke and Pepsi will be there but don't count on seeing the latest SodaStream production. It seems that CBS has caved to the purveyors with the greater financial throw-weight and banned the newest SodaStream message. Go figure.
The big guys may have played into the deft promotional hands of some very clever competitors because anyone with access to a computer can view the new commercial on-line.
CHECK IT OUT...
The commercial Coke and Pepsi don't want you to see.
GO NINERS!
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